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商品編號： 89315 出版日期： 1989/05/01 作者姓名： Wheelwright, Steven C.;Sasser, W. Earl, Jr. 商品類別： General management 商品規格： 12p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
New product development is essential to revitalize companies. The process cannot succeed unless everyone contributes--general managers, marketers, engineers, designers, and manufacturing executives. A novel approach to facilitate this cooperation is the "new product development map," which gives managers a better sense of where to go by sharpening the picture of where they''ve been. A fictitious product line, Coolidge Corporation''s vacuum cleaners, is used to show how to construct a map and develop discussion around it.
涵蓋領域：
Product development;Product introduction
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